'Culture'
Showing 50 results
View ResultThe Importance of Understanding Culture
We can get inspired; we can learn how to upgrade our skills – but if we are not in the right culture, or helping to create the right culture, we are missing out on our best work opportunities.
View ResultExploring Good Culture
In the last blog post, I explained "why" culture is important to your company. (If you haven't read it yet, make sure you catch up!)To summarize, I would like to challenge you to think about culture as something other than the physical output you
View ResultCulture Vs Creative?
On May 7th, Justin spoke at the HOW Design Live 2015 Conference in Chicago, Il. His talk, “Why Can Culture Be More Important Than Your Creative?” explore why a company's culture is potentially the most important (and most elusive) element for
View Result5 Steps for Culture Shift
Whether times are good or if times are challenging there is a clear path to healthy culture, and you achieve this one step at a time. Let’s look at what it takes to get there.
View ResultExploring Good Culture
In the last blog post, I explained "why" culture is important to your company. (If you haven't read it yet, make sure you catch up!)To summarize, I would like to challenge you to think about culture as something other than the physical output you
View ResultThe Design Of a Bridge of Culture and Art: Meet Ciara Panacchia
Ciara (Ni Dhuinn) Panacchia's story is a remarkable example of the power of the American Dream. She rose from humble beginnings in a small Irish town, despite facing adversity in the classroom and limited resources.
View ResultWhere Creativity Meets Responsibility
Rule29’s Justin Ahrens joins the PRINT Awards jury for Design for Social Impact, celebrating work where creativity and responsibility meet. The kind of work that doesn’t just look good. It does good.
View ResultThe Power of Gathering: Why We Started At The Table
When leaders leave titles at the door and share honestly, connection and clarity follow. Read more about why At The Table isn’t another conference—it’s a space for real conversation, guided by Rule29 and Wonderkind Studios.
View ResultThe Questions Leaders Are Spending Time On
At Rule29, our writing follows our work. We take a look back at our 2025 posts to see where leaders were spending attention on clarity, connection, and control.
View ResultWhen Purpose Meets Performance
Purpose, story, design. Some leaders still see these as extras, "soft" things that don’t drive business. But here’s the reality.
View ResultThe Power of Pausing to Make Something, Even Something Silly
A pause can spark connection. Join Rule29’s annual By a Show of Hands competition—make a hand turkey, share some joy, and rediscover the power of creating.
View ResultRemember: Your Brand Lives Everywhere
Your Brand Is Bigger Than You Think A brand used to live on a business card, a brochure, maybe a trade show booth.
View ResultTo Rebrand or Not to Rebrand? Use AI to Start the Conversation
Brand clarity is essential for trust, engagement, and growth. That’s why we created the Rule29 Brand Clarity Check-Up—a free, AI-powered tool based on our 4Ps of Brand™ framework. In just a few minutes, you’ll get insight into your brand’s health and spark the right conversations. Take the Check-Up. Start the shift.
View ResultHow Human-Centered AI Helps Brands Find Clarity, Fast
At Rule29, making creative matter is more than a phrase, it’s the standard we set for everything we do. Creativity isn’t just about bold ideas or striking visuals; it’s about building something that genuinely connects, serves, and moves people. To do that, we know we must always be learning, growing, and staying ahead of what’s next.
View Result25 Years of Creative Experience: Helping Brands Grow with Strategy, Purpose, and Possibility
For over two decades, Rule29 has been a trusted partner to marketing leaders, brand teams, and purpose-driven organizations looking to grow with intention. And while the landscape has evolved—new tools, new channels, new challenges—our mission has remained the same: To Make Creative Matter®.
View ResultBeyond the Logo: The Branding Myths That Cost You Influence, Relevance, and Growth
In a world flooded with content and commoditization, your brand isn’t just a logo, it’s your edge. Yet too many leaders still mistake branding for identity, marketing, or a one-time exercise. At Rule29, we help ambitious organizations move beyond these myths to build brands that connect, adapt, and perform. If you want more than visibility, if you want meaning, movement, and measurable results, it’s time to rethink what branding really is.
View ResultWould You Date Your Brand?
Ask yourself if you would “date” your brand in its current state. Would your employees and customers go out with your brand?
View ResultNicolas Cage and Brand Identity
In today's culture, some figures like Nicolas Cage attract more attention for perceived failures than past successes. Yet, branding's power lies in perceptions. Despite divided opinions, understanding brand storytelling fosters connections beyond surface judgments. Nicolas Cage's brand reflects this complexity, illustrating the nuances of perception in branding dynamics.
View ResultLessons from NUMMI
In today's polarized politics and competitive business landscape, the idea of collaboration seems distant. Yet, history shows that unity amidst differences is possible. "The Great Compromise" of 1787 and the partnership between GM and Toyota in forming NUMMI stand as prime examples. While political divides and business rivalries persist, these stories remind us of the power of dialogue and cooperation.
View ResultThe Making of a Sleeping at Last Music Video
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere.
View ResultThe Making of a Sleeping at Last Music Video
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere. In fact, I remember more about the
View ResultStories, not Atoms: #HOWLive 2013
The American poet and activist Muriel Rukeyser said, “The universe is made of stories, not atoms.” A great story has the power to shift the way we look at a particular subject, idea, or person. There is no better example of this than through the
View ResultCollaborating with Future Design Leaders and Saving Lives
In Kibera, one of the world’s largest slums, complex medical instructions and poor sanitation contribute to the spread of malaria. Partnering with Life in Abundance and graduate students from Kent State University, Rule29 set out to create simple, culturally relevant visual tools—leaflets, symptom cards, games, and campaigns—that could educate both children and adults. Designed with ethnographic research and local insight, these resources aim to improve understanding of malaria treatment and sanitation practices. What began as a student project has grown into a movement, proving that design can play a powerful role in building healthier communities.
View ResultUganda: Lifewater and Wheels4Water
Rule29 was privileged to be involved in Lifewater's rebranding efforts and to help raise awareness of their efforts to find lasting solutions to the world's most urgent problem via a program called Wheels4Water.
View ResultThe ROI on Design
Investing is putting time or money in something you believe in hoping for a potential return. This sentence contains a few key terms that are paramount when thinking about the factors that can affect your business.Design is an investment. It should
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When Purpose Meets Performance
Purpose, story, design. Some leaders still see these as extras, "soft" things that don’t drive business. But here’s the reality.
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Uganda: Lifewater and Wheels4Water
Rule29 was privileged to be involved in Lifewater's rebranding efforts and to help raise awareness of their efforts to find lasting solutions to the world's most urgent problem via a program called Wheels4Water.
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The Importance of Understanding Culture
We can get inspired; we can learn how to upgrade our skills – but if we are not in the right culture, or helping to create the right culture, we are missing out on our best work opportunities.
- View Result
Exploring Good Culture
In the last blog post, I explained "why" culture is important to your company. (If you haven't read it yet, make sure you catch up!)To summarize, I would like to challenge you to think about culture as something other than the physical output you
View ResultWhat is your 'Africa?'
No one is useless in this world who lightens the burdens of another.—Charles DickensThe first time I stepped off the plane in Ethiopia, I suddenly and dramatically realized the world was a lot different than I had thought during my first thirty-six
View Result10 Years of Life Kerning: Live a Life That Fuels Your Work, and Work in a Way That Fuels Your Life.
Hard to believe it's been ten years since I wrote and released Life Kerning. So in celebration of that anniversary, it's time to start a new idea as well as give away some copies for those who have not read it yet. Keep an eye out on each of our
View ResultJustin Ahrens on the Beautiful Business Podcast with Steven Morris
Steven Morris is a trusted advisor, author, and speaker helping to build evolved brands and beautiful businesses. Along with his latest book, Beautiful Business, he has also launched a podcast that recently featured our Chief Evangelist, Justin
View ResultBehind the Scenes of By a Show of Hands
It seems like this time every year we all get so busy – personally and in business. Each September we find ourselves having the same conversation: should we host By a Show of Hands this year?
View ResultRule29 Recognized by Graphis Poster Competition
Graphis is committed to presenting and promoting the work of exceptional talent in Design, Advertising, Photography, and Art/Illustration. Up to 500 entries from each competition are included in the online archive for future reference, where
View ResultPaperspec Features ‘Where Love Grows’ Ukraine Relief Poster
We're honored to be featured on PaperSpecs' Paper Inspiration video! As a hub for passionate creatives, PaperSpecs provides invaluable resources for achieving stunning printed pieces. Explore their article and video on our Ukraine poster design to delve into paper and printing insights.
View ResultBy A Show Of Hands Winners Announcement!
Let’s hear it for another wildly successful year of the By a Show of Hands design competition! Each year, we are blown away by the talent, creativity, and energy everybody brings to the table.
View ResultRule29 is a Proud Sponsor of the Chicago Design Museum
We're thrilled to announce our sponsorship of the Chicago Design Museum. Supporting their mission to build a community of design enthusiasts and emphasize design's profound impact aligns with our values.
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5 Steps for Culture Shift
Whether times are good or if times are challenging there is a clear path to healthy culture, and you achieve this one step at a time. Let’s look at what it takes to get there.
- View Result
Exploring Good Culture
In the last blog post, I explained "why" culture is important to your company. (If you haven't read it yet, make sure you catch up!)To summarize, I would like to challenge you to think about culture as something other than the physical output you
View ResultRule29's Where Love Grows Poster Featured on GDUSA Cover
We are so grateful that our Ukraine poster design is featured on April’s GDUSA cover. We partnered with O’Neil Printing and Neenah Paper to create this limited poster in support of Ukraine.
View ResultLet's Raise Our Voices and Partner Together to Stand with Ukraine
As seen over the past few months, Ukraine has been invaded and forced to partake in an unnecessary war. We wanted to help in any way we can.
View ResultKeeping it Real at the 2022 Phoenix Design Week
Phoenix Design Week (PHXDW) by AIGA AZ is back with a bang! Join us this September for face-to-face interaction and inspiring keynotes, including Rule29's Justin Ahrens. Don't miss out on this celebration of creativity!
View ResultJustin Ahrens will be Speaking at HOW Design Live 2022
HOW Design Live brings together some of the most remarkable design thinkers of our time and innovative design leaders to inspire and educate our community of makers, thinkers, and creators. Founded in 1985, the HOW brand began its life as a print
View ResultMy Cause, My Cleats Chicago Bears Ad featuring BrightStar Community Outreach and More
My Cause, My Cleats is a wonderfully holistic display of leveraging the power of creative advertising to promote a worthy cause. See how a number of Rule29 clients have been represented in this campaign.
View ResultMy Cause My Cleats Campaign x Good Tidings
It’s always an exciting moment when we get to see our work out in the real world, especially one that’s a part of a great cause.
View ResultThe Design Of a Tour De France Cyclist and Olympian: Meet Christian Vande Velde
Christian Vande Velde shares the intense highs and lows of professional cycling, from familial legacy to world championships. His journey offers unique insights into the challenges and triumphs of a career at the highest level of the sport.
View ResultThe Design Of a Fair Housing Defender: Meet Kim Nevels
Kim Nevels fights housing discrimination in Chicago as the Fair Housing and Equal Opportunity Center Director. Hear her journey and vision for inclusivity.
View ResultThe Design Of a Building Community and a Design Museum: Meet Tanner Woodford
Tanner Woodford wanted to create new opportunities for people to experience the power and impact of design. As Executive Director of the Design Museum of Chicago, learn how Tanner is working to preserve and showcase how design has shaped and is shaped by this great city.
View ResultThe Design Of an Olympic G.O.A.T. and Volleyball Legend: Meet Kerri Walsh Jennings
In the 29th episode of Design Of, listing to an inspiring conversation with Kerri Walsh Jennings, a three-time Olympic gold medalist. Discover how she lives with passion, purpose, and intention both on and off the volleyball court, and learn about her mission with p1440 to elevate beach volleyball culture.
View ResultThe Design Of a Second Career in Pro Cycling and Tour De France Broadcasting: Meet Christian Vande Velde
Christian Vande Velde is a former professional cyclist who now serves as a cycling analyst for NBC Sports. Christian is joining Design Of for his second episode where we talk about life, the current state of cycling during a pandemic, and the hopeful return of the Tour De France.