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AI isn’t new. By now, hopefully, you’ve been using it in some way—whether that’s helping organize information, generating ideas, or optimizing workflows. But have you considered how AI can work alongside design thinking to enhance your creative process? When integrated thoughtfully, AI can uncover insights, remove roadblocks, and accelerate innovation in ways that feel both natural and powerful.

In Kibera, one of the world’s largest slums, complex medical instructions and poor sanitation contribute to the spread of malaria. Partnering with Life in Abundance and graduate students from Kent State University, Rule29 set out to create simple, culturally relevant visual tools—leaflets, symptom cards, games, and campaigns—that could educate both children and adults. Designed with ethnographic research and local insight, these resources aim to improve understanding of malaria treatment and sanitation practices. What began as a student project has grown into a movement, proving that design can play a powerful role in building healthier communities.

Investing is putting time or money in something you believe in hoping for a potential return. This sentence contains a few key terms that are paramount when thinking about the factors that can affect your business.Design is an investment. It should

The Wheels4Water Gallery opening was a hit! If any of you find yourself out in Anderson, Indiana we highly recommend stopping by the campus at AU and checking out the Wheels4Water gallery show. It features a sampling of the work and messaging we

Rule29 was included in the HOW International Design Annual who recognizes excellence on a global scale—every year they honor entries from all over the world. We have been selected in: 2017, 2014, 2012,

Our Creative Director Justin Ahrens and CFO Sarah Ahrens presented in the practice management symposium at the national AIGA Design Conference in Las Vegas. The symposium was like a conference-within-a-conference featuring expert presentations that

On November 12-15, Justin spoke as a panelist and keynote at the RGD Design Thinkers Conference at the Sony Centre in Toronto, Canada. DesignThinkers, a conference for visual compactors, is the largest of its kind in Canada. The event showcases

The Wheels4Water logo was chosen to be in 2015 Print Magazine Regional Design Annual. This distinction is one of several awards that our design for good project has been recognized for.

On October 3-6, 2015, our Creative Director, Justin, will be speaking at the 45th annual UCDA Design Conference in Orlando, Florida. His speech will focus on designing for good and seeing differently.The conference brings together designers and

In partnership with Pactimo, Rule29 designed a collection of cycling jerseys to celebrate and thank our sponsors for the 2015 Wheels4Water ride. We were honored by PRINT Magazine presenting our work with an Outstanding Achievement Award for the

The 2015 Wheels4Water logo was selected for this year's STA Chicago Design Archive. The competition was created to recognize and celebrate outstanding achievement in graphic design in the Chicago area. Look for the entire collection in the Archive

Rule29 work for You Fit was featured in Design Funny: A Graphic Designer's Guide to

GDUSA's Health + Wellness Design Awards™ competition honors first-rate graphic communication in this fast-growing and high-profile segment of the economy. The inaugural winner's showcase features 100 projects for traditional and non-traditional

Justin spoke about Design for Good at Phoenix Design Week (October 17-24). The weekend Method + Madness conference brings internationally-recognized keynote speakers alongside local design authorities as part of an enlightening week celebrating all

On October 21, 2014, Justin spoke at the HOW Interactive Design Conference in Chicago. His talk focused on finding the art of wonder through film, story and design. During the talk he gave suggestions on how to bring a little wonder, mystery and

Rule29 was featured in Graphic Design USA for some of our work to create positive change through sustainability and collaboration with social causes. Justin was quoted as saying our efforts are not part of an initiative, but rather a natural day to

In 2014, Rule29 was awarded Best of Category for the O'Neil Printing Integrated Brochure and we were also a Best of Category finalist for our work on

In 2013 Rule29 was recognized for the Team RWB Logo & Trademark with an AGDA Award of Distinction by American Corporate Identity

In case you missed it, you should definitely check out our article about Cause Design that was featured in Fast Company Exist.The article explains that, more often than not, design professionals can become immeshed in their businesses and become

At the 2013 HOW Live Conference in San Francisco, Justin Ahrens had the privilege to represent Rule29 and share with our peers one part of the design thinking process we are exploring—how preparation, inspiration, exploration, and a better

Rule29 was recognized in:

At Rule29 we strive to not only make great strategic creative matter, but also to do our part in some way to leave this world better than how we find it. A key part of making creative matter is pursuing wonder through story, through how we see, and

Rule29 was included in the 8th installment of the Graphis Logo series featuring the finest selection of original logos, corporate symbols and trademarks from around the world ranging in style from the simple and direct to the elaborately

Rule29 was recognized: 2012, 2011, 2010, 2009, 2008, 2007,

This compilation features Rule29 (and our design of the book) with the best of the Design Matters series, indispensable guides to design, in one handy

Investing is putting time or money in something you believe in hoping for a potential return. This sentence contains a few key terms that are paramount when thinking about the factors that can affect your business.Design is an investment. It should

Recently I had an opportunity to holiday in Scotland and visit some of my favorite whiskey distilleries with some of my favorite people. We visited the Speyside region (located appropriately along the Spey river), whose distilleries tend to produce

Between dinner and bedtime last night, I received a similar message via two different mediums. One came from a Seinfeld re-run I was watching as the loudmouthed George Costanza (ironically) pitched NBC on a “show about nothing.” George cried out in

In 2020 we have all had to pivot the way we do things. One of those things being big events. Recently, our very own Justin Ahrens had the opportunity to speak at this year’s virtual Bend Design Conference. This conference featured many creative

For as much as you craft your design skills and sharpen your artistic instincts, when you’re on a design job, there’s one key art form you still need to master: the art of communication. Whether you’re a creative leader or designer, you have to work

The GDUSA 2021 Health+Wellness Awards is an annual competition that takes in the big picture of healthcare. This year, Rule29 is excited to announce that out of a record breaking amount of 3,200 entries, our work on “We Can Vote Healthy Voting

Rule29's design leaders recently immersed themselves in the vibrant atmosphere of Phoenix Design Week (PHXDW), presented by AIGA AZ. From captivating speakers to inspiring design showcases, the event celebrated creativity and community.

Our 15th annual By a Show of Hands hand-turkey design competition is officially underway! An engaging fall activity for all ages to enjoy, By a Show of Hands elevates the idea behind the standard hand turkey.

After three (long) years, O’Neil Printing was able to welcome their clients and show off their new office! Their Open House focused on the past, present, and future of their business — highlighting the long history of O’Neil (115 years!), while

AIGA brings design to the world and the world to designers through their latest initiative: a new professional certification program. As the design profession’s oldest and largest professional membership organization—with more than 70 chapters and

Are you a GOOD company? Embrace a culture of integrity, meaningful work, and client alignment. Let's explore the impact of goodness together.

Rule29 was featured in Graphic Design USA’s 2026 Design Annual for work recognized in the 2025 American Graphic Design Awards. This year’s honors include our Bourbon Brand Box, the Raffles website, and the Efficient Capital website.

Learn how Von Glitschka built Glitschka Studios with his diverse range of illustrative designs used by some of the most respected brands in the world.

Melissa Coleman, also known as The Faux Martha, shares her journey navigating social media success while embracing a curious, present lifestyle. Join us as we delve into her story, exploring the balance of technology updates and the pursuit of ordinary magic.

Ciara (Ni Dhuinn) Panacchia's story is a remarkable example of the power of the American Dream. She rose from humble beginnings in a small Irish town, despite facing adversity in the classroom and limited resources.

Many of us dream of creating a new path, a new career, or just some new life options, but more often than not they stay just that – dreams.