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Rule29 was recognized in: 2009, 2008, 2007, 2005,
AI isn’t new. By now, hopefully, you’ve been using it in some way—whether that’s helping organize information, generating ideas, or optimizing workflows. But have you considered how AI can work alongside design thinking to enhance your creative process? When integrated thoughtfully, AI can uncover insights, remove roadblocks, and accelerate innovation in ways that feel both natural and powerful.
For over two decades, Rule29 has been a trusted partner to marketing leaders, brand teams, and purpose-driven organizations looking to grow with intention. And while the landscape has evolved—new tools, new channels, new challenges—our mission has remained the same: To Make Creative Matter®.
In the dynamic world of brand marketing, agility, strategy, and creative excellence form the foundation of impactful campaigns. At Rule29, we are committed to breaking new ground and transforming how brands engage with their audiences. This ethos was central to the creation of O’N Creative, a brand agency established as the strategic and creative extension of O’Neil Printing, designed to enhance brand experiences through storytelling, AI integration, and a focus on human-centered strategies.
After 25 years of Making Creative Matter®, Rule29 is embarking on an exciting new chapter as part of the O’Neil family. Together, we’re combining decades of creative excellence with expanded resources to deliver bold ideas, innovative strategies, and purpose-driven solutions for your brand. Whether through impactful branding, storytelling, or flawless execution, our mission remains the same: to help your business stand out and connect in meaningful ways.
In a world flooded with content and commoditization, your brand isn’t just a logo, it’s your edge. Yet too many leaders still mistake branding for identity, marketing, or a one-time exercise. At Rule29, we help ambitious organizations move beyond these myths to build brands that connect, adapt, and perform. If you want more than visibility, if you want meaning, movement, and measurable results, it’s time to rethink what branding really is.
Rule29 was honored by The Manifest as one of Chicago's most-reviewed agencies. We're proud of our impact on clients, communities, and creativity. Join us in our commitment to storytelling, overcoming challenges, and exceeding expectations.
Rule29 unveils a new era, marking a bold chapter in our evolution. Learn why we decided to make a change and discover what it means for our clients and partners.
The latest updates and thought-provoking insights on design, business, and strategy from Rule29.
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere.
The first music video I ever saw was Michael Jackson's Thriller. It was 1983 and I was eight. I was over at a friend's house watching the hour-or-so long documentary that played prior to Thriller's premiere. In fact, I remember more about the
At Rule29, we recognize the profound appeal and creative potential of origami, the ancient art of paper folding. Beyond mere recreation, origami offers a stimulating mental challenge while producing delightful decorative pieces or thoughtful gifts. Our journey into merging graphic design with origami has been a recent but transformative endeavor.
The American poet and activist Muriel Rukeyser said, “The universe is made of stories, not atoms.” A great story has the power to shift the way we look at a particular subject, idea, or person. There is no better example of this than through the
Rule29 had the privilege of being a keynote and talking about founding Rule29 and how we strive "To See Different" at the Tom Tom Fest in Charlottesville, Virginia. Additionally, our creative director Justin Ahrens talked about the world water
World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners and
Life Kerning: Where Life And Creativity Meet Presentation - You know how to design a beautiful layout. But what about balancing a busy creative life? Is it possible to build an inspired life that honors both your passions: a rewarding creative
Rule29 has the privilege to speak at it's 4th HOW Conference this year being held in Denver, CO. We will be talking about Life Kerning - Where Life and Creativity Meet, participating in a creative panel discussion, portfolio reviews and a book
Adobe Max is the largest creativity conference in the US. This year the conference had over 12,000 attendees and included industry-leading speakers. Our creative director, Justin Ahrens, presented about "Branding Passion" and joined a panel
Charles Adler is an incredible mash-up of experiences and interests. He’s an East Coast kid who grew up digging street art, skateboarding, break dancing, and all the forms of music that aligned with those interests: punk, hip-hop, and electronic.
In 2020 we have all had to pivot the way we do things. One of those things being big events. Recently, our very own Justin Ahrens had the opportunity to speak at this year’s virtual Bend Design Conference. This conference featured many creative
Sam Harrison has been on all sides of business storytelling and working in creative communications, marketing and branding – the agency and freelance side, the client and corporate side and, most recently, the academic and coaching side.
Rule29 is proud to have two of our websites and our own podcast win in the 2022 Web Excellence awards.
Rule29's design leaders recently immersed themselves in the vibrant atmosphere of Phoenix Design Week (PHXDW), presented by AIGA AZ. From captivating speakers to inspiring design showcases, the event celebrated creativity and community.
Our 15th annual By a Show of Hands hand-turkey design competition is officially underway! An engaging fall activity for all ages to enjoy, By a Show of Hands elevates the idea behind the standard hand turkey.
Let’s hear it for another wildly successful year of the By a Show of Hands design competition! Each year, we are blown away by the talent, creativity, and energy everybody brings to the table.
Most businesses are only using five percent of the tech they’re paying for, but it’s not because they don’t care—it’s because they don’t know what they don’t know. In this episode, we explore what it really means to blend data and empathy, how to move beyond ‘just good enough,’ and why the best leaders are the ones who help first and sell later. Ali Schwanke’s story is a masterclass in turning curiosity into action—and proving that marketing, at its core, is about understanding people better than anyone else
Peter Aguero doesn’t just tell stories—he breaks them open. In this episode, the legendary Moth GrandSLAM champion shares the messy, beautiful truths behind some of his most unforgettable performances—and why the most powerful stories aren’t the polished ones, but the ones that make us feel seen.