Showing 27 results

Brand clarity is essential for trust, engagement, and growth. That’s why we created the Rule29 Brand Clarity Check-Up—a free, AI-powered tool based on our 4Ps of Brand™ framework. In just a few minutes, you’ll get insight into your brand’s health and spark the right conversations. Take the Check-Up. Start the shift.

Check out our very own Justin Ahrens featured in Communication Arts insights

Rule29 was recognized in: 2013 for

Rule29's art director, Justin Ahrens, was asked to join 30 other designers to take part in a public installation of 30 posters about 30 characters (people and companies) that are a part of Chicago's design history—using 30 characters of an extended

In Part 1, we explored research techniques to understand your audience. Now, it’s time to craft personas. These fictional characters based on real data humanize your audience, guiding your marketing strategy. Learn why personas matter and how to put them into action, ensuring effective engagement and brand success.

Melissa Coleman, also known as The Faux Martha, shares her journey navigating social media success while embracing a curious, present lifestyle. Join us as we delve into her story, exploring the balance of technology updates and the pursuit of ordinary magic.

In this episode of Design Of, meet Nichole Carter. A woman of many roles. Mother, wife, fighter, advocate, leader, and academic. Together, we have an open and honest conversation about race, #BlackLivesMatter, privilege, and what America feels like for people of color.

Stay tuned for Part 2 of our series on understanding your target audience. In the meantime, discover why knowing your audience is crucial and explore effective research methods.

This episode we talk about what Vernon's family and community did to help him get to where he is at, and what we can all do to live out our unique hero to make a difference.

As seen over the past few months, Ukraine has been invaded and forced to partake in an unnecessary war. We wanted to help in any way we can.

Marty Neumeier has lived a pretty amazing life. His brushes with fame, celebrity, and how a season of failure pushed him into becoming a bestselling author is a fascinating story.

Ciara (Ni Dhuinn) Panacchia's story is a remarkable example of the power of the American Dream. She rose from humble beginnings in a small Irish town, despite facing adversity in the classroom and limited resources.

Artemis Teas & Botanicals meticulously crafts small-batch blends with mindful precision, aiming to awaken the senses, ignite imagination, and promote vibrant well-being. Committed to overall wellness, they guarantee that their teas are beneficial for both individuals and the environment.

Debbie Millman is the creator and host of Design Matters, which is the world's first podcast about design and is known for it's wide-ranging conversations with designers, writers, artists, curators, musicians, and other prominent figures in contemporary thought.

Most businesses are only using five percent of the tech they’re paying for, but it’s not because they don’t care—it’s because they don’t know what they don’t know. In this episode, we explore what it really means to blend data and empathy, how to move beyond ‘just good enough,’ and why the best leaders are the ones who help first and sell later. Ali Schwanke’s story is a masterclass in turning curiosity into action—and proving that marketing, at its core, is about understanding people better than anyone else

Scott David Meyer, entrepreneur and co-founder of Chipp.ai, shares how he’s making AI more human and accessible by helping businesses design smarter, more creative workflows—offering powerful insights into curiosity-driven leadership, digital innovation, and building tools that amplify, not replace, human potential.

Ryan O’Neal, the musician behind Sleeping At Last, shares how he builds emotionally rich soundscapes through projects like Atlas, exploring themes of space, atoms, and the human experience—offering powerful insights into emotional intelligence, intentional storytelling, and building a brand with heart.

Rule29 has recently partnered with the Farnsworth House’s newly formed Stewardship Council. The Farnsworth House is considered one of the icons of modern architecture which was designed by the legendary Ludwig Mies van der Rohe.

Charles Adler is an incredible mash-up of experiences and interests. He’s an East Coast kid who grew up digging street art, skateboarding, break dancing, and all the forms of music that aligned with those interests: punk, hip-hop, and electronic.

Join us for an enlightening episode featuring Samantha Curley, a visionary advocate for LGBTQ+ conversations and creative expression. Discover her journey as an independent producer and co-founder of Level Ground, and learn how she's shaping narratives to foster understanding and connection. Tune in for a deeper perspective on storytelling and empathy.

With shared passions for entrepreneurship and brand development, Debbie Millman and Justin Ahrens discuss broadening the impact of creative work. Together, they aim to create purposeful designs for current and future industry leaders.

“The universe is made of stories, not of atoms.” — Muriel Rukeyser Listening is an act of respect. It says this matters. It says slow down. It says there’s something here worth understanding.

AI has become part of almost every business conversation. It drafts emails, builds proposals, summarizes meetings, and generates ideas in seconds. It saves time. It sharpens work. And for many of us, it has already become a silent teammate. But AI isn’t free. Every prompt you type uses electricity and water. On its own, a single request has a tiny footprint. At scale, across millions of daily prompts, the impact is significant.

In a World of Sameness, Brand Is the Differentiator AI can draft copy, design a logo, even build a campaign in seconds.That speed is powerful, but it also creates noise. If anyone can produce content, what makes a company stand out? The answer hasn’t changed: your brand.

In this episode, we meet Gordon Kaye, a lawyer who once reviewed scripts for Saturday Night Live and now runs one of the most respected design and communication magazines in America. His story is one of legacy, reinvention, and the quiet power of clarity.

David Wallace Haskins, an interdisciplinary artist based in Chicago, creates immersive installations and sculptures, challenging assumptions and exploring human interconnectivity through light, space, time, and sound.

We're thrilled to announce our sponsorship of the Chicago Design Museum. Supporting their mission to build a community of design enthusiasts and emphasize design's profound impact aligns with our values.