Artemis Teas

Artemis Teas & Botanicals meticulously crafts small-batch blends with mindful precision, aiming to awaken the senses, ignite imagination, and promote vibrant well-being. Committed to overall wellness, they guarantee that their teas are beneficial for both individuals and the environment.

Services Provided

  • Brand Audit

  • Messaging Strategy

  • Competitive Analysis

  • Design Thinking

  • Material Audits

  • User Experience

  • Market Research

  • Logo Design

  • Brand Identity

  • Iconography

  • B2C Website Design

  • Brand Identity

  • Product Packaging

  • Retail Merchandising

  • Label Design

  • Specialty Packaging

  • Interior and Exterior Signage

Project Overview


  • Artemis Teas identified opportunity to expand into retail, wholesale, bulk, and online markets after initial local success

  • Approached Rule29 for branding and packaging to preserve environmental commitment and elevate brand to national presence

  • Required branding and packaging suitable for professional appearance on store shelves


  • Crafted refreshed logo featuring handcrafted illustration of Greek goddess Artemis, reflecting artisanal essence of tea

  • Packaging design for each blend incorporates distinct colors and identifying runes, with two bag styles: ancient medicine and archetypal

  • Opted for compostable laminated kraft bags to align with eco-friendly goals, boasting industry's highest percentage of compostable material by weight


  • Refreshed logo and packaging design elevated Artemis Teas' brand presence, reflecting artisanal essence and eco-friendly goals

  • Incorporation of distinct colors, identifying runes, and compostable materials enhanced brand visibility and sustainability efforts

  • Successful implementation positioned Artemis Teas for national presence in retail, wholesale, bulk, and online markets, furthering their growth and market reach

The Power of the Rebrand

We designed an updated logo featuring a handcrafted illustration of their namesake Greek goddess, bow drawn heavenward in an aspirational pose, with a style that reiterates the artisanal quality of the tea. Each tea is hand-blended and mindfully crafted with unique purpose and flavor. 

Logo Before

Logo After

Attention to Detail

The packaging design for each blend includes its own color and an identifying rune. The bags feature one of two styles, distinguishing between the two tea types: ancient medicine (featuring a woodcut of various tea ingredients) or archetypal (featuring a woodcut of Artemis). To meet their sustainability needs, we sourced a compostable laminated kraft bag that features the industry’s highest percentage of compostable material by weight.

Original Packaging

Redesigned Packaging

User Experience

Beyond branding and packaging, we helped Artemis establish an easy-to-use e-commerce website– simultaneously conveying the core brand and also making the purchasing process effortless. We also expanded the brand into signage, banners, and business cards to assist with Artemis’ sales efforts.

The Results Are In

Rebranding tripled Artemis’ revenue and landed them on store shelves across the nation. Their clientele grew from a hyper-local Omaha market to national markets in more than a dozen states, from Hawaii to Washington, D.C. Wholesale purchasing increased tenfold, expanding to include coffee and tea shops, retail, restaurants, yoga studios, and corporate offices.


New states of distribution


Increase in wholesale sales


Revenue growth