'Work'
Showing 26 results
View ResultAIGA New Mexico 2011 Workshop Series
Rule29 presented about Seeing Different and Life Kerning in Sante Fe to the AIGA New Mexico
View ResultHOW Magazine - My Best Work
Every issue of HOW features a designer's choice for their best work. In the May 2010 issue, Rule29 creative director Justin Ahrens was featured along with R29's first documentary for Life In Abundance. This work was a great experience aesthetically,
View ResultRule29’s Work with Make-A-Wish Wins in WOLDA
Rule29 had the privilege of redesigning the Make-A-Wish logo in 2017. We’re excited to announce that the new logo design and brand identity won an Award of Excellence in the 2019 WOLDA awards. The 10th annual worldwide competition is for logos and
View Result10 Years of Life Kerning: Live a Life That Fuels Your Work, and Work in a Way That Fuels Your Life.
Hard to believe it's been ten years since I wrote and released Life Kerning. So in celebration of that anniversary, it's time to start a new idea as well as give away some copies for those who have not read it yet. Keep an eye out on each of our
View ResultThe Design Of a Hardworking Visionary Driven by Dreams: Meet Larry Harper
For 25 years, Larry Harper has been a beacon of hope for children, teens, and families within the Bay Area by providing them the chance to play, learn, and grow.
View ResultDesign Of: The Work is The Way: Meet Billy Oppenheimer
In this episode of Design Of, writer and researcher Billy Oppenheimer shares how following curiosity, from ski towns and side jobs to working alongside Ryan Holiday, shaped his creative life and led to his upcoming book The Work Is the Win. We explore his disciplined note card system, the influence of mentors like Robert Greene, and how his popular Six at Six newsletter became a trusted source of insight for leaders and creatives. This is a powerful conversation about trusting the process, honoring your interests, and designing a meaningful life through intentional work.
View Resultstories
The latest updates and thought-provoking insights on design, business, and strategy from Rule29.
View ResultKindness Is Strategy
What if kindness wasn’t just a feel-good value, but a core strategy for teams and brands? Years spent inside organizations revealed something clear: teams don’t need more complexity—they need more humanity. The leaders who bring real presence and kindness to the table create healthier cultures and stronger results. Kindness shapes reputation, changes outcomes, and builds trust from the inside out. Humanity isn’t a soft extra. It’s how great work—and great brands—are made.
View ResultDon’t Be Sticky. Be Magnetic.
Are you building a brand or a cage? We’ve all felt it: the pop-up that won’t close, the "limited time" timer that never ends, the email that feels like a nudge turned into a shove. Marketers call it "stickiness." Consumers call it friction.
View ResultProud to be one of the highest-rated brand agencies on Clutch.
Recognized as one of the highest-rated brand agencies on Clutch, Rule29 is trusted by clients not just to design brands, but to help define who they are and where they’re going next.
View Result15 Web Excellence Awards and Counting
We’re grateful to share that the Raffles Insurance and Efficient Capital websites have both received Web Excellence Awards. Each project was built around clarity, trust, and performance. This recognition adds to 15 Web Excellence honors we’ve received over the years, and we’re especially thankful to the clients who trust us to bring their digital platforms to life.
View ResultWhere Creativity Meets Responsibility
Rule29’s Justin Ahrens joins the PRINT Awards jury for Design for Social Impact, celebrating work where creativity and responsibility meet. The kind of work that doesn’t just look good. It does good.
View ResultLogo Lounge Book 15!
Selected by LogoLounge for the 53rd time, our latest recognized mark supports the California Friday Night Live Partnership and its mission to strengthen communities through youth leadership.
View ResultAI, Energy, and the Wrong Metric in the Boardroom
AI is increasingly criticized for its environmental footprint — often reduced to viral images and headline-friendly energy stats. But in boardrooms, that focus may be missing the bigger picture. The real sustainability question isn’t whether AI consumes energy. It’s whether it reduces more energy across the system than it uses in the moment. When leaders measure the whole system — not just the most visible step — AI shifts from liability to lever. The companies that understand that difference
View ResultSmart Brands Are Returning to Print
In a digital world crowded with noise, smart brands are returning to print—not out of nostalgia, but to build trust and presence. Print’s tangibility, intention, and depth offer what screens can’t: authentic connection, memorable experiences, and real human impact. Sometimes, trust begins with turning a page.
View ResultThe Power of Gathering: Why We Started At The Table
When leaders leave titles at the door and share honestly, connection and clarity follow. Read more about why At The Table isn’t another conference—it’s a space for real conversation, guided by Rule29 and Wonderkind Studios.
- View Result
The Questions Leaders Are Spending Time On
At Rule29, our writing follows our work. We take a look back at our 2025 posts to see where leaders were spending attention on clarity, connection, and control.
View ResultAI Can Help—But Here’s How to Use It Responsibly Right Now
AI has become part of almost every business conversation. It drafts emails, builds proposals, summarizes meetings, and generates ideas in seconds. It saves time. It sharpens work. And for many of us, it has already become a silent teammate. But AI isn’t free. Every prompt you type uses electricity and water. On its own, a single request has a tiny footprint. At scale, across millions of daily prompts, the impact is significant.
View ResultNow More Than Ever, Your Brand Is Essential
AI can draft copy, design a logo, even build a campaign in seconds.That speed is powerful, but it also creates noise. If anyone can produce content, what makes a company stand out? The answer hasn’t changed: your brand.
View ResultWhen Purpose Meets Performance
Purpose, story, design. Some leaders still see these as extras, "soft" things that don’t drive business. But here’s the reality.
View ResultThe Power of Pausing to Make Something, Even Something Silly
A pause can spark connection. Join Rule29’s annual By a Show of Hands competition—make a hand turkey, share some joy, and rediscover the power of creating.
View ResultThe 4Ps of Brand: Why Clarity Beats Creativity Alone
A great campaign or website launch can create buzz, but if your brand lacks clarity, the impact fades fast. That’s where the 4Ps of Brand™ come in.
View ResultRemember: Your Brand Lives Everywhere
Your Brand Is Bigger Than You Think A brand used to live on a business card, a brochure, maybe a trade show booth.
View ResultTo Rebrand or Not to Rebrand? Use AI to Start the Conversation
Brand clarity is essential for trust, engagement, and growth. That’s why we created the Rule29 Brand Clarity Check-Up—a free, AI-powered tool based on our 4Ps of Brand™ framework. In just a few minutes, you’ll get insight into your brand’s health and spark the right conversations. Take the Check-Up. Start the shift.
View ResultHow Human-Centered AI Helps Brands Find Clarity, Fast
At Rule29, making creative matter is more than a phrase, it’s the standard we set for everything we do. Creativity isn’t just about bold ideas or striking visuals; it’s about building something that genuinely connects, serves, and moves people. To do that, we know we must always be learning, growing, and staying ahead of what’s next.
View ResultLooking Versus Seeing
Between dinner and bedtime last night, I received a similar message via two different mediums. One came from a Seinfeld re-run I was watching as the loudmouthed George Costanza (ironically) pitched NBC on a “show about nothing.” George cried out in