'Work'
Showing 26 results
View ResultAIGA New Mexico 2011 Workshop Series
Rule29 presented about Seeing Different and Life Kerning in Sante Fe to the AIGA New Mexico
View ResultHOW Magazine - My Best Work
Every issue of HOW features a designer's choice for their best work. In the May 2010 issue, Rule29 creative director Justin Ahrens was featured along with R29's first documentary for Life In Abundance. This work was a great experience aesthetically,
View ResultRule29’s Work with Make-A-Wish Wins in WOLDA
Rule29 had the privilege of redesigning the Make-A-Wish logo in 2017. We’re excited to announce that the new logo design and brand identity won an Award of Excellence in the 2019 WOLDA awards. The 10th annual worldwide competition is for logos and
View Result10 Years of Life Kerning: Live a Life That Fuels Your Work, and Work in a Way That Fuels Your Life.
Hard to believe it's been ten years since I wrote and released Life Kerning. So in celebration of that anniversary, it's time to start a new idea as well as give away some copies for those who have not read it yet. Keep an eye out on each of our
View ResultThe Design Of a Hardworking Visionary Driven by Dreams: Meet Larry Harper
For 25 years, Larry Harper has been a beacon of hope for children, teens, and families within the Bay Area by providing them the chance to play, learn, and grow.
View ResultDesign Of: The Work is The Way: Meet Billy Oppenheimer
In this episode of Design Of, writer and researcher Billy Oppenheimer shares how following curiosity, from ski towns and side jobs to working alongside Ryan Holiday, shaped his creative life and led to his upcoming book The Work Is the Win. We explore his disciplined note card system, the influence of mentors like Robert Greene, and how his popular Six at Six newsletter became a trusted source of insight for leaders and creatives. This is a powerful conversation about trusting the process, honoring your interests, and designing a meaningful life through intentional work.
View ResultThe 4Ps of Brand: Why Clarity Beats Creativity Alone
A great campaign or website launch can create buzz, but if your brand lacks clarity, the impact fades fast. That’s where the 4Ps of Brand™ come in.
View ResultThe Design Of Bold Joy: Meet Alyssa Low
What if a side project changed everything? Meet Alyssa Low, whose bold, joyful work now lives on walls, in stadiums, and across Chicago.
View ResultThe Design Of Clarity and Metaphor: Meet Craig Frazier
What if clarity became your edge? Meet Craig Frazier, the illustrator who left a thriving design firm to craft bold, timeless work seen on stamps, in airports,
View ResultRemember: Your Brand Lives Everywhere
Your Brand Is Bigger Than You Think A brand used to live on a business card, a brochure, maybe a trade show booth.
View ResultTo Rebrand or Not to Rebrand? Use AI to Start the Conversation
Brand clarity is essential for trust, engagement, and growth. That’s why we created the Rule29 Brand Clarity Check-Up—a free, AI-powered tool based on our 4Ps of Brand™ framework. In just a few minutes, you’ll get insight into your brand’s health and spark the right conversations. Take the Check-Up. Start the shift.
View ResultThe Design Of Leading What’s Next: Meet Doug Powell
In this episode of Design Of, design leader Doug Powell shares how building IBM’s global design program and leading at AIGA shaped his belief that design thinking is a business advantage. We explore why downturns are the best time to invest in innovation, how human-centered design helps leaders align teams and strategy, and why creative problem-solvers will be at the center of the next wave of AI breakthroughs. This is a timely conversation for executives and brand leaders on making innovation a cultural habit, and why empathy, curiosity, and collaboration are the skills every organization needs to grow.
View ResultHow Human-Centered AI Helps Brands Find Clarity, Fast
At Rule29, making creative matter is more than a phrase, it’s the standard we set for everything we do. Creativity isn’t just about bold ideas or striking visuals; it’s about building something that genuinely connects, serves, and moves people. To do that, we know we must always be learning, growing, and staying ahead of what’s next.
View ResultSupercharge Your Creativity: How AI and Design Thinking Unlock Better Solutions
AI isn’t new. By now, hopefully, you’ve been using it in some way—whether that’s helping organize information, generating ideas, or optimizing workflows. But have you considered how AI can work alongside design thinking to enhance your creative process? When integrated thoughtfully, AI can uncover insights, remove roadblocks, and accelerate innovation in ways that feel both natural and powerful.
View Result25 Years of Creative Experience: Helping Brands Grow with Strategy, Purpose, and Possibility
For over two decades, Rule29 has been a trusted partner to marketing leaders, brand teams, and purpose-driven organizations looking to grow with intention. And while the landscape has evolved—new tools, new channels, new challenges—our mission has remained the same: To Make Creative Matter®.
View ResultCelebrating 25 Years of Making Creative Matter and an Exciting New Chapter
After 25 years of Making Creative Matter®, Rule29 is embarking on an exciting new chapter as part of the O’Neil family. Together, we’re combining decades of creative excellence with expanded resources to deliver bold ideas, innovative strategies, and purpose-driven solutions for your brand. Whether through impactful branding, storytelling, or flawless execution, our mission remains the same: to help your business stand out and connect in meaningful ways.
View ResultBeyond the Logo: The Branding Myths That Cost You Influence, Relevance, and Growth
In a world flooded with content and commoditization, your brand isn’t just a logo, it’s your edge. Yet too many leaders still mistake branding for identity, marketing, or a one-time exercise. At Rule29, we help ambitious organizations move beyond these myths to build brands that connect, adapt, and perform. If you want more than visibility, if you want meaning, movement, and measurable results, it’s time to rethink what branding really is.
View ResultWould You Date Your Brand?
Ask yourself if you would “date” your brand in its current state. Would your employees and customers go out with your brand?
View ResultThe Manifest Names Rule29 One of The Most Reviewed Naming Companies for 2023
Rule29 was honored by The Manifest as one of Chicago's most-reviewed agencies. We're proud of our impact on clients, communities, and creativity. Join us in our commitment to storytelling, overcoming challenges, and exceeding expectations.
View ResultCheck Out a New Creative Business Podcast: The Creative Shit Show
The creative life can be messy. The Creative Shit Show, hosted by creative entrepreneurs, Von Glitschka, Justin Ahrens, Karen Larson, and Jamie Saunders, is designed to help designers, marketers, and creatives navigate the daily grind or shit show.
View ResultRule29 Joins The 2022 Clutch 1000 (Again)
A business can have numerous partnerships during its lifetime. Each one of these is an important opportunity for growth in skills, knowledge, and even the bottom line. But there is one partnership that stands above all the others and it’s the one a company shares with its customers.
View Resultstories
The latest updates and thought-provoking insights on design, business, and strategy from Rule29.
View ResultThe 1st Responsibility of a Leader: Defining Reality
For roughly five years, once a month, I had lunch with the same guy on the same day of the month at the same restaurant and at the same booth. And while many conversations are memorable, the following one greatly impacted the way I see the world.
View ResultThe 1st Responsibility of a Leader: Defining Reality
For roughly five years, once a month, I had lunch with the same guy on the same day of the month at the same restaurant and at the same booth. Although we never deemed it a "mentor/protege" relationship (Seinfeld, anyone?), it was very much this. I
View ResultLessons from NUMMI
In today's polarized politics and competitive business landscape, the idea of collaboration seems distant. Yet, history shows that unity amidst differences is possible. "The Great Compromise" of 1787 and the partnership between GM and Toyota in forming NUMMI stand as prime examples. While political divides and business rivalries persist, these stories remind us of the power of dialogue and cooperation.
View ResultLooking Versus Seeing
Between dinner and bedtime last night, I received a similar message via two different mediums. One came from a Seinfeld re-run I was watching as the loudmouthed George Costanza (ironically) pitched NBC on a “show about nothing.” George cried out in