'Work'
Showing 26 results
View ResultAIGA New Mexico 2011 Workshop Series
Rule29 presented about Seeing Different and Life Kerning in Sante Fe to the AIGA New Mexico
View ResultHOW Magazine - My Best Work
Every issue of HOW features a designer's choice for their best work. In the May 2010 issue, Rule29 creative director Justin Ahrens was featured along with R29's first documentary for Life In Abundance. This work was a great experience aesthetically,
View ResultRule29’s Work with Make-A-Wish Wins in WOLDA
Rule29 had the privilege of redesigning the Make-A-Wish logo in 2017. We’re excited to announce that the new logo design and brand identity won an Award of Excellence in the 2019 WOLDA awards. The 10th annual worldwide competition is for logos and
View Result10 Years of Life Kerning: Live a Life That Fuels Your Work, and Work in a Way That Fuels Your Life.
Hard to believe it's been ten years since I wrote and released Life Kerning. So in celebration of that anniversary, it's time to start a new idea as well as give away some copies for those who have not read it yet. Keep an eye out on each of our
View ResultThe Design Of a Hardworking Visionary Driven by Dreams: Meet Larry Harper
For 25 years, Larry Harper has been a beacon of hope for children, teens, and families within the Bay Area by providing them the chance to play, learn, and grow.
View ResultDesign Of: The Work is The Way: Meet Billy Oppenheimer
In this episode of Design Of, writer and researcher Billy Oppenheimer shares how following curiosity, from ski towns and side jobs to working alongside Ryan Holiday, shaped his creative life and led to his upcoming book The Work Is the Win. We explore his disciplined note card system, the influence of mentors like Robert Greene, and how his popular Six at Six newsletter became a trusted source of insight for leaders and creatives. This is a powerful conversation about trusting the process, honoring your interests, and designing a meaningful life through intentional work.
View ResultProud to be one of the highest-rated brand agencies on Clutch.
Recognized as one of the highest-rated brand agencies on Clutch, Rule29 is trusted by clients not just to design brands, but to help define who they are and where they’re going next.
View Result15 Web Excellence Awards and Counting
We’re grateful to share that the Raffles Insurance and Efficient Capital websites have both received Web Excellence Awards. Each project was built around clarity, trust, and performance. This recognition adds to 15 Web Excellence honors we’ve received over the years, and we’re especially thankful to the clients who trust us to bring their digital platforms to life.
View ResultWhere Creativity Meets Responsibility
Rule29’s Justin Ahrens joins the PRINT Awards jury for Design for Social Impact, celebrating work where creativity and responsibility meet. The kind of work that doesn’t just look good. It does good.
View ResultLogo Lounge Book 15!
Selected by LogoLounge for the 53rd time, our latest recognized mark supports the California Friday Night Live Partnership and its mission to strengthen communities through youth leadership.
View ResultSmart Brands Are Returning to Print
In a digital world crowded with noise, smart brands are returning to print—not out of nostalgia, but to build trust and presence. Print’s tangibility, intention, and depth offer what screens can’t: authentic connection, memorable experiences, and real human impact. Sometimes, trust begins with turning a page.
View ResultThe Power of Gathering: Why We Started At The Table
When leaders leave titles at the door and share honestly, connection and clarity follow. Read more about why At The Table isn’t another conference—it’s a space for real conversation, guided by Rule29 and Wonderkind Studios.
View ResultThe Questions Leaders Are Spending Time On
At Rule29, our writing follows our work. We take a look back at our 2025 posts to see where leaders were spending attention on clarity, connection, and control.
View ResultAI Can Help—But Here’s How to Use It Responsibly Right Now
AI has become part of almost every business conversation. It drafts emails, builds proposals, summarizes meetings, and generates ideas in seconds. It saves time. It sharpens work. And for many of us, it has already become a silent teammate. But AI isn’t free. Every prompt you type uses electricity and water. On its own, a single request has a tiny footprint. At scale, across millions of daily prompts, the impact is significant.
View ResultNow More Than Ever, Your Brand Is Essential
AI can draft copy, design a logo, even build a campaign in seconds.That speed is powerful, but it also creates noise. If anyone can produce content, what makes a company stand out? The answer hasn’t changed: your brand.
View ResultWhen Purpose Meets Performance
Purpose, story, design. Some leaders still see these as extras, "soft" things that don’t drive business. But here’s the reality.
View ResultThe Power of Pausing to Make Something, Even Something Silly
A pause can spark connection. Join Rule29’s annual By a Show of Hands competition—make a hand turkey, share some joy, and rediscover the power of creating.
View ResultThe 4Ps of Brand: Why Clarity Beats Creativity Alone
A great campaign or website launch can create buzz, but if your brand lacks clarity, the impact fades fast. That’s where the 4Ps of Brand™ come in.
View ResultRemember: Your Brand Lives Everywhere
Your Brand Is Bigger Than You Think A brand used to live on a business card, a brochure, maybe a trade show booth.
View ResultTo Rebrand or Not to Rebrand? Use AI to Start the Conversation
Brand clarity is essential for trust, engagement, and growth. That’s why we created the Rule29 Brand Clarity Check-Up—a free, AI-powered tool based on our 4Ps of Brand™ framework. In just a few minutes, you’ll get insight into your brand’s health and spark the right conversations. Take the Check-Up. Start the shift.
View ResultHow Human-Centered AI Helps Brands Find Clarity, Fast
At Rule29, making creative matter is more than a phrase, it’s the standard we set for everything we do. Creativity isn’t just about bold ideas or striking visuals; it’s about building something that genuinely connects, serves, and moves people. To do that, we know we must always be learning, growing, and staying ahead of what’s next.
View ResultSupercharge Your Creativity: How AI and Design Thinking Unlock Better Solutions
AI isn’t new. By now, hopefully, you’ve been using it in some way—whether that’s helping organize information, generating ideas, or optimizing workflows. But have you considered how AI can work alongside design thinking to enhance your creative process? When integrated thoughtfully, AI can uncover insights, remove roadblocks, and accelerate innovation in ways that feel both natural and powerful.
View Result25 Years of Creative Experience: Helping Brands Grow with Strategy, Purpose, and Possibility
For over two decades, Rule29 has been a trusted partner to marketing leaders, brand teams, and purpose-driven organizations looking to grow with intention. And while the landscape has evolved—new tools, new channels, new challenges—our mission has remained the same: To Make Creative Matter®.
View ResultCelebrating 25 Years of Making Creative Matter and an Exciting New Chapter
After 25 years of Making Creative Matter®, Rule29 is embarking on an exciting new chapter as part of the O’Neil family. Together, we’re combining decades of creative excellence with expanded resources to deliver bold ideas, innovative strategies, and purpose-driven solutions for your brand. Whether through impactful branding, storytelling, or flawless execution, our mission remains the same: to help your business stand out and connect in meaningful ways.
View ResultBeyond the Logo: The Branding Myths That Cost You Influence, Relevance, and Growth
In a world flooded with content and commoditization, your brand isn’t just a logo, it’s your edge. Yet too many leaders still mistake branding for identity, marketing, or a one-time exercise. At Rule29, we help ambitious organizations move beyond these myths to build brands that connect, adapt, and perform. If you want more than visibility, if you want meaning, movement, and measurable results, it’s time to rethink what branding really is.
View ResultLooking Versus Seeing
Between dinner and bedtime last night, I received a similar message via two different mediums. One came from a Seinfeld re-run I was watching as the loudmouthed George Costanza (ironically) pitched NBC on a “show about nothing.” George cried out in