'Marketing'
Showing 28 results
View ResultMarketing Made Simple Podcast Featuring StoryBrand's Dr. J.J. Peterson and Rule29's Justin Ahrens
Discover the untapped power of StoryBrand beyond copywriting. Join us as Rule29's Justin Ahrens unveils how to integrate the StoryBrand framework into your design projects. Learn how to make your customer the hero and yourself the guide for effective messaging and design.
View ResultWhat is Brand Marketing? How To Create a Brand Marketing Strategy
Unravel the secrets of top sports brands like Adidas and Nike with Rule29's guide to crafting a winning brand marketing strategy. Learn the distinction between a brand and brand marketing, delve into the power of emotional connections, and discover the five essential steps to elevate your brand.
View ResultThe Design Of Marketing With Heart and Hustle: Meet Ali Schwanke
Most businesses are only using five percent of the tech they’re paying for, but it’s not because they don’t care—it’s because they don’t know what they don’t know. In this episode, we explore what it really means to blend data and empathy, how to move beyond ‘just good enough,’ and why the best leaders are the ones who help first and sell later. Ali Schwanke’s story is a masterclass in turning curiosity into action—and proving that marketing, at its core, is about understanding people better than anyone else
View ResultSmart Brands Are Returning to Print
In a digital world crowded with noise, smart brands are returning to print—not out of nostalgia, but to build trust and presence. Print’s tangibility, intention, and depth offer what screens can’t: authentic connection, memorable experiences, and real human impact. Sometimes, trust begins with turning a page.
View ResultThe Questions Leaders Are Spending Time On
At Rule29, our writing follows our work. We take a look back at our 2025 posts to see where leaders were spending attention on clarity, connection, and control.
View ResultAI Can Help—But Here’s How to Use It Responsibly Right Now
AI has become part of almost every business conversation. It drafts emails, builds proposals, summarizes meetings, and generates ideas in seconds. It saves time. It sharpens work. And for many of us, it has already become a silent teammate. But AI isn’t free. Every prompt you type uses electricity and water. On its own, a single request has a tiny footprint. At scale, across millions of daily prompts, the impact is significant.
View ResultNow More Than Ever, Your Brand Is Essential
AI can draft copy, design a logo, even build a campaign in seconds.That speed is powerful, but it also creates noise. If anyone can produce content, what makes a company stand out? The answer hasn’t changed: your brand.
View ResultThe 4Ps of Brand: Why Clarity Beats Creativity Alone
A great campaign or website launch can create buzz, but if your brand lacks clarity, the impact fades fast. That’s where the 4Ps of Brand™ come in.
View ResultRemember: Your Brand Lives Everywhere
Your Brand Is Bigger Than You Think A brand used to live on a business card, a brochure, maybe a trade show booth.
View ResultTo Rebrand or Not to Rebrand? Use AI to Start the Conversation
Brand clarity is essential for trust, engagement, and growth. That’s why we created the Rule29 Brand Clarity Check-Up—a free, AI-powered tool based on our 4Ps of Brand™ framework. In just a few minutes, you’ll get insight into your brand’s health and spark the right conversations. Take the Check-Up. Start the shift.
View Result25 Years of Creative Experience: Helping Brands Grow with Strategy, Purpose, and Possibility
For over two decades, Rule29 has been a trusted partner to marketing leaders, brand teams, and purpose-driven organizations looking to grow with intention. And while the landscape has evolved—new tools, new channels, new challenges—our mission has remained the same: To Make Creative Matter®.
View ResultTurning Brands O'N: The Evolution of O’N Creative into Rule29
In the dynamic world of brand marketing, agility, strategy, and creative excellence form the foundation of impactful campaigns. At Rule29, we are committed to breaking new ground and transforming how brands engage with their audiences. This ethos was central to the creation of O’N Creative, a brand agency established as the strategic and creative extension of O’Neil Printing, designed to enhance brand experiences through storytelling, AI integration, and a focus on human-centered strategies.
View ResultBeyond the Logo: The Branding Myths That Cost You Influence, Relevance, and Growth
In a world flooded with content and commoditization, your brand isn’t just a logo, it’s your edge. Yet too many leaders still mistake branding for identity, marketing, or a one-time exercise. At Rule29, we help ambitious organizations move beyond these myths to build brands that connect, adapt, and perform. If you want more than visibility, if you want meaning, movement, and measurable results, it’s time to rethink what branding really is.
View ResultWould You Date Your Brand?
Ask yourself if you would “date” your brand in its current state. Would your employees and customers go out with your brand?
View ResultNicolas Cage and Brand Identity
In today's culture, some figures like Nicolas Cage attract more attention for perceived failures than past successes. Yet, branding's power lies in perceptions. Despite divided opinions, understanding brand storytelling fosters connections beyond surface judgments. Nicolas Cage's brand reflects this complexity, illustrating the nuances of perception in branding dynamics.
View ResultCheck Out a New Creative Business Podcast: The Creative Shit Show
The creative life can be messy. The Creative Shit Show, hosted by creative entrepreneurs, Von Glitschka, Justin Ahrens, Karen Larson, and Jamie Saunders, is designed to help designers, marketers, and creatives navigate the daily grind or shit show.
View ResultJustin talks about "Branding Passion" at Creative Mornings!
"How will you serve others?"In his talk for Creative Mornings Chicago, Justin took the attendees through the overall branding passion structure that Rule29 has used and has been refining over time. The case study for this talk was the four years of
View ResultLooking Versus Seeing
Between dinner and bedtime last night, I received a similar message via two different mediums. One came from a Seinfeld re-run I was watching as the loudmouthed George Costanza (ironically) pitched NBC on a “show about nothing.” George cried out in
View ResultSteps for a Brand Pivot
That famous Robert Frost quote, “The best way out is always through, ” couldn’t be more applicable than it is for our current state of the world. It’s appropriate for any time your business is facing a crisis or a possible storm ahead.
View ResultRule29 Speaks at the 2020 HOW Design Live
Rule29 is excited to have Justin Ahrens speak at the 2020 HOW Design Live conference this October. This will be Justin’s 14th time presenting at HOW, where he joins other creative professionals in sharing how good design can change the world. This
View ResultThe Importance and Process of Getting to Know Your Target Audience: Part 2
In Part 1, we explored research techniques to understand your audience. Now, it’s time to craft personas. These fictional characters based on real data humanize your audience, guiding your marketing strategy. Learn why personas matter and how to put them into action, ensuring effective engagement and brand success.
View ResultDoes My Business or Website Really Need SEO? If So, Why?
In today's digital landscape, SEO is not just beneficial – it's essential. Learn why your business needs SEO and how it can skyrocket your online visibility and success. Dive into the world of Search Engine Optimization with us, and let's unlock the full potential of your website together.
View ResultRule29 Wins at the Web Excellence Awards
Rule29 is happy to announce that two of our websites were recognized at the 2024 Web Excellence Awards.
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Rule29 Wins Three Web Excellence Awards
Rule29 is proud to have two of our websites and our own podcast win in the 2022 Web Excellence awards.
View ResultJustin Ahrens as Featured Guest Speaker on Ardeo Podcast
Rule29's Chief Brand Officer, Justin Ahrens was recently featured as a guest speaker on the Ardeo Podcast. The topic? Is the pursuit of higher education worth your time and hard-earned money?While it is a known fact that possessing a college
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The Importance and Process of Getting to Know Your Target Audience: Part 2
In Part 1, we explored research techniques to understand your audience. Now, it’s time to craft personas. These fictional characters based on real data humanize your audience, guiding your marketing strategy. Learn why personas matter and how to put them into action, ensuring effective engagement and brand success.
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Does My Business or Website Really Need SEO? If So, Why?
In today's digital landscape, SEO is not just beneficial – it's essential. Learn why your business needs SEO and how it can skyrocket your online visibility and success. Dive into the world of Search Engine Optimization with us, and let's unlock the full potential of your website together.
View ResultThe Importance and Process of Getting to Know Your Target Audience: Part 1
Stay tuned for Part 2 of our series on understanding your target audience. In the meantime, discover why knowing your audience is crucial and explore effective research methods.