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What if kindness wasn’t just a feel-good value, but a core strategy for teams and brands? Years spent inside organizations revealed something clear: teams don’t need more complexity—they need more humanity. The leaders who bring real presence and kindness to the table create healthier cultures and stronger results. Kindness shapes reputation, changes outcomes, and builds trust from the inside out. Humanity isn’t a soft extra. It’s how great work—and great brands—are made.

We all have the potential to step up and help those around us. The question is: will you do that when the situation presents itself? If we take an honest look back we will see and remember the people who extended a helping hand.

Are you building a brand or a cage? We’ve all felt it: the pop-up that won’t close, the "limited time" timer that never ends, the email that feels like a nudge turned into a shove. Marketers call it "stickiness." Consumers call it friction.

VelocityEHS are trailblazing a path towards creating better EHS and ESG solutions for the modern workplace. They approached the Rule29 team looking to cement their identity with a new brand guide, updated set of icons, and a website that can keep up with their big ideas and contributions to the workforce.

“The universe is made of stories, not of atoms.” — Muriel Rukeyser Listening is an act of respect. It says this matters. It says slow down. It says there’s something here worth understanding.

What happens when a communicator turns the mirror on herself? Sarah Kissko Hersh of Type A Consultancy shares honest insights on clarity, burnout, and real influence—revealing how listening, constraint, and courage fuel better leadership and communication.

HOW Design Live brings together some of the most remarkable design thinkers of our time and innovative design leaders to inspire and educate our community of makers, thinkers, and creators. Founded in 1985, the HOW brand began its life as a print

We all have the potential to step up and help those around us. The question is: will you do that when the situation presents itself? If we take an honest look back we will see and remember the people who extended a helping hand.