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Most companies have values. Very few have a system to live them. Leaders talk about purpose. Teams want to believe it. Customers hope it is real. But in the day to day, purpose often gets buried under deadlines, pressure, and hard decisions. That gap is why ON Purpose exists.

Dreams evolve, and mine led to a mission-driven business. At Rule29, we're committed to making a difference while serving our clients with integrity.

What if the strongest brand didn’t shout, but whispered, “You’re enough”? In this episode of Design Of, we meet Katie Norregaard (Miss Katie Sings), whose gentle, authentic approach has made her a global voice in children’s music. From a box of rice as a drum to a viral anthem of resilience, Katie proves that empathy, representation, and quiet consistency can build something louder than any marketing campaign. Her story is a reminder for creatives, educators, and leaders alike: authenticity scales, and one kind, clear voice can change everything.

In this episode of Design Of, meet Nichole Carter. A woman of many roles. Mother, wife, fighter, advocate, leader, and academic. Together, we have an open and honest conversation about race, #BlackLivesMatter, privilege, and what America feels like for people of color.