RSI
RSI approached us with a clear mission: modernize their website to better reflect who they are today—a leading provider of revenue solutions for government agencies. Their existing WordPress site was slow, difficult to maintain, and visually inconsistent, weighed down by outdated brand elements and a confusing product structure.
They needed more than just a redesign—they needed a strategic rethinking of how their offerings were organized and communicated. From improving accessibility and SEO to creating a digital presence that felt both innovative and trustworthy, we worked together to build a site that serves their diverse audiences and supports long-term growth.
Industry
Services Provided
Messaging Strategy
Competitive Analysis
User Experience
Copywriting and Editing
UX and UI Development
Information Architecture and Sitemaps
Landing Pages
Project Overview
Challenges
Outdated WordPress site was slow, difficult to update, and hard to manage internally
Disjointed design with legacy brand elements that no longer reflected RSI’s leadership in the industry
Confusing product structure that didn’t align with how government agencies evaluate and purchase solutions
Lack of ADA compliance and SEO best practices
Needed a modern design that balanced tech credibility with the seriousness expected by government clients
Solutions
Developed a clear content strategy to organize offerings in a way that reflects government procurement logic
Created a modular, flexible website using Storyblok for easier internal editing and future scalability
Introduced a refreshed visual identity that felt both modern and trustworthy
Built in accessibility and SEO improvements to support long-term performance
Designed a cohesive user experience to help audiences—from prospective clients to job seekers—quickly find what they need
Results
RSI now has a website that reflects their credibility, innovation, and public-sector focus
Internal teams can easily update content without relying on developers
Inspired a broader brand refresh across presentations, collateral, and campaigns
Improved usability for multiple audiences, with clearer product pathways and messaging
A faster, more stable site experience thanks to the switch from WordPress to Storyblok
Website
Discoveries and Impact
Through this process, it became clear that reframing RSI’s offerings with intuitive language and modular content would not only improve the user experience—it would also empower internal teams and spark a broader evolution of the brand across all touchpoints.
