9Fold Collective
When a group of leading print and communications companies came together to form a powerful alliance, they needed more than just a new name—they needed a brand that could capture the essence of their collective strength. Rule29 partnered with the group to build a bold new identity that celebrates unity, precision, and the transformative power of collaboration. The result: 9Fold Collective, a brand that reflects layered expertise, industry leadership, and a promise of greater-than-the-sum results for every client they serve.
Industry
Capabilities
Services Provided
Brand Story
Messaging Strategy
Name Development
Logo Design
Brand Identity
B2B Website Design
Social Media Marketing
PowerPoint Presentations
Brochures and Sales Collateral
Launch Campaigns
Project Overview
Challenges
Originally, the collective needed a complete rebrand that unified its diverse member companies under a compelling, cohesive identity.
The existing name (LG Group) lacked memorability and failed to reflect the group’s innovation and collaborative power.
The brand needed to appeal to decision-makers across industries, while also differentiating itself in a competitive print market.
Solutions
Developed the name 9Fold Collective, symbolizing both the exponential strength of unity and the craftsmanship of print.
Created a bold new logo and visual identity system inspired by folds, layers, and dynamic precision to visually represent complexity made simple.
Crafted brand messaging and storytelling that highlights collective expertise, exponential impact, and the transformative power of partnership.
Results
A distinctive new brand identity that communicates trust, innovation, and strategic advantage.
Increased brand clarity and recognition within the industry, empowering members to market themselves with confidence.
A cohesive toolkit that elevates each partner while reinforcing the value of the collective, attracting attention from both clients and collaborators.
The brand’s color palette draws from print industry roots—anchored in black, slate, and light gray, with vibrant accents of cyan, yellow, and pink. These hues evoke creativity and optimism while offering a flexible, professional system for both digital and print applications. Altogether, the visual identity reflects a collective that is deeply rooted in craft, driven by innovation, and committed to helping clients grow—fold by fold.
A Print Collective, Connecting Digitally
To bring the 9Fold Collective brand to life online, we designed and developed a dynamic website that acts as both a showcase and a central touchpoint. Tailored to appeal to decision-makers across industries like healthcare, education, retail, and financial services, the site clearly communicates 9Fold’s capabilities, key differentiators, and collective power.
In addition to an intuitive layout and a visual map of partner locations, the site features resource content and case studies for each partner. These dedicated sections offer visitors a deeper understanding of the individual strengths within the collective—highlighting specialties, past successes, and unique value-adds. By showcasing these stories, the website not only informs but empowers potential clients to find the right-fit partner, reinforcing the collective’s collaborative advantage.
Strategic messaging, clean design, and a consistent application of the new brand identity ensure the website feels cohesive, modern, and credible. Whether used to attract new clients, support existing relationships, or introduce industry peers to the collective’s mission, the site positions 9Fold Collective as a reliable partner in the print space.
Nine Companies, One Seamless Network for Print, Packaging, Fulfillment & Marketing
The new 9Fold Collective brand system aligns 20+ combined services—from digital and wide-format printing to campaign strategy, kitting, web development, and branded environments—under a single identity and customer experience.
To help users navigate these vast offerings, we built an AI-integrated chat bot. This smart feature guides users through a few key questions and recommends the most suitable partner based on project needs, industry focus, and service expertise—helping potential clients quickly find the right fit within the collective.
Curious to see how it works? Test out the chat bot below and see what partner aligns with your project needs.
Tools to Amplify Impact
To help 9Fold Collective clearly communicate its purpose, values, and advantages, we developed a comprehensive PowerPoint slide deck and a versatile info sheet. These tools are designed for dual use: internally to align and inspire partner teams, and externally to introduce prospective clients and collaborators to the power of the collective.
The slide deck walks audiences through 9Fold’s origin, brand promise, value propositions, and differentiators, all supported by dynamic visuals and messaging consistent with the new identity. It empowers partners to speak with clarity and confidence about the collective’s mission and capabilities.
From brand identity to digital presence, this project brought the vision of 9Fold Collective to life—uniting nine industry leaders under one bold, cohesive brand built to showcase their collective strength and drive future growth.