From Grocery Lists to Strategy - Justin Ahrens, Rule29 | Chipp Con 2025

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1 minute
At Chipp Con 2025, Justin Ahrens shared how AI is moving beyond tools and into experiences.
As a long-time partner of Chipp, Rule29 is exploring what brand-native AI looks like in the real world. Not as an add-on, but as something built directly into how people engage.
To bring that to life, Rule29 and O’Neil Printing created an NFC-enabled phone stand for the conference. With a simple tap, attendees stepped into an AI-powered interaction. No app. No friction. Just connection.
It’s a small moment that points to something bigger.
The future of engagement isn’t louder. It’s smarter, more human, and designed to be felt.
Watch the full talk:
From Grocery Lists to Strategy - Justin Ahrens, Rule29 | Chipp Con 2025 15:41