From Grocery Lists to Strategy - Justin Ahrens, Rule29 | Chipp Con 2025

Hand holding a smartphone with Chippy AI app in front of the NFC-enabled phone stand

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1 minute

At Chipp Con 2025, Justin Ahrens shared how AI is moving beyond tools and into experiences.

As a long-time partner of Chipp, Rule29 is exploring what brand-native AI looks like in the real world. Not as an add-on, but as something built directly into how people engage.

To bring that to life, Rule29 and O’Neil Printing created an NFC-enabled phone stand for the conference. With a simple tap, attendees stepped into an AI-powered interaction. No app. No friction. Just connection.

It’s a small moment that points to something bigger.

The future of engagement isn’t louder. It’s smarter, more human, and designed to be felt.

Watch the full talk:

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From Grocery Lists to Strategy - Justin Ahrens, Rule29 | Chipp Con 2025
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