AI Won’t Replace Creativity. It Can Make More Room for It.
Posted By Justin Ahrens in News
Read Time
1 minute
AI started as a pretty big question for us:
What is this going to do to a creative agency like Rule29?
Now, 26 years into building brands, AI has become one of the most interesting shifts we’ve experienced.
Recently, our team had the chance to share how we’re using Chip and AI to rethink parts of how Rule29 works. We started small. We tested. We built. We broke a few things. We learned. Then we kept going.
Today, we’re creating connected systems that help us research opportunities, audit brands and websites, develop proposals, manage client knowledge, proof work, and uncover ideas we may not have found before.
But the goal has never been to replace creative thinking.
It’s to create more room for it.
The research is deeper. Our process is stronger. And our team has more time to ask better questions, think strategically, design thoughtfully, and focus on the human parts of the work that matter most.
We’re especially grateful to Chip, Scott, the leadership team, and the broader community for creating a space where people can openly share what they’re building, learning, and figuring out along the way.
Our biggest takeaway so far?
Start building.
Pick one real problem. Make something useful. Learn from it. Then build the next thing.
That’s what we’re doing at Rule29.
Working smarter. Staying human. And continuing to Make Creative Matter.
And if you’re wondering where to start, we’d love to help.
If you’re an agency or creative team, check out what we built here to start building your own:
https://optimizehq.on.chipp.ai/
If you’re a non-creative business, reach out to us. We’re building AI tools, knowledge systems, and custom experiences that can help teams across sales, marketing, operations, finance, HR, and more work smarter without losing the human side of the work.
You don’t need to have an AI strategy figured out. You just need a good first problem to solve.
#MakingCreativeMatter #ArtificialIntelligence #AI #CreativeAgency #BrandStrategy #Innovation #FutureOfWork #CreativeLeadership