Ozinga

Ozinga launched CarbonSense ready mix concrete with up to 65% CO² reduction compared to average industry standards in the Midwest region. With a solution, they needed to get concrete higher up on the to-do list when it came to planning. This process takes time and Ozinga needed support in sharing this with their personas.

Industry

Development

Capabilities

Strategy Video and Motion

Services Provided

Copywriting and Editing
Custom Illustrations
Animation and Motion Graphics
Script Development and Voice Over

Project Overview

Challenges

Ozinga's CarbonSense ready mix concrete reduces CO2 emissions by up to 65%, prompting a shift in project planning perspectives
Teamed up with Wonderkind Studios to create a compelling video narrative highlighting the importance of early adoption of high-quality concrete
Video served as an informative tool, raising awareness about the benefits of responsible concrete usage and positioning CarbonSense as a sustainable solution in the construction industry

Solutions

Collaborated with Wonderkind Studios to animate artwork into a video explaining the importance of project planning and using quality concrete
Video was created as both a whole and short vignettes for sharing via social, email, and events to explain individual benefits
Explains the concrete process and emphasizes the importance of early planning for positive environmental impact

Results

Ozinga's CarbonSense ready mix concrete reduces CO2 emissions by up to 65%, reshaping project planning in construction
Created a compelling video narrative stressing the importance of early adoption of high-quality concrete
Video served as an informative tool, raising awareness about responsible concrete usage and positioning CarbonSense as an eco-conscious solution

Video Blueprints

Rule29 collaborated with Ozinga to write the script to share the impact of CarbonSense and the importance of thinking about it early. From there, we began the sketch process that lead us to digital storyboards, bringing the story to life.

Sketch

Digital

Unveiling the Final Video

From brainstorming to a detailed script, Rule29 collaborated closely with the Ozinga team to develop a video that's both educational and entertaining. The complete video uses a flat illustration style to represent the benefits and processes that CarbonSense has to offer. In order to connect with architects and structural engineers, this style reflects back on blueprint designs, keeping the subject matter interesting and enjoyable to learn about.

Ozinga CarbonSense Concrete

02:01

Designed to Share

There are multiple benefits Ozinga wanted to share with their ideal audience which is exactly how we wrote the script. We developed a story that made sense as a whole but then could be broken into three vignettes to be shared with architects and project managers in touch-points like HTML emails.

It’s time to think about the construction products as you design, rather than right before breaking ground.

CarbonSense reduces the CO² footprint other products may leave behind.

Ozinga is Making a Difference

900 Randolph in Chicago was able to save 3,212 tons of embodied CO². This 43-story high-rise required 25,766 cubic yards of concrete.

That's equal to...

692

passenger vehicles driven for one year

361k

gallons of gasoline consumed

3,801

acres of U.S. forests preserved in one year