In the realm of cleaning technology, the choice of tools is often overlooked. To underscore the significance of its user-friendly products, we initiated social media and digital campaigns that spotlight how O-Cedar's cleaning tools transform houses into comforting homes.

Services Provided

  • Campaign Strategy

  • Social and Digital Strategy

  • Social Media Marketing

  • Digital Platforms

  • Live Action Video

  • Animation and Motion Graphics

  • Commercials

  • Sizzle Reels

  • Digital Advertising 

Project Overview


  • Addressing misconceptions about user-friendly tools vs. complex alternatives

  • Reaching a diverse audience and ensuring widespread awareness

  • Devising targeted strategies to overcome challenges and promote O-Cedar's products


  • Creating informative content to showcase the efficiency of user-friendly tools

  • Tailoring campaigns to resonate with diverse demographics

  • Utilizing targeted marketing channels to ensure widespread awareness


  • Significant increase in consumer engagement

  • Substantial boost in sales data

  • Strengthened market presence and expanded customer demographics

It Feels Great to Feel at Home

When it comes to cleaning technology, the tools you use may be the last thing you think about. To emphasize the importance of its easy-to-use products, we developed social media and digital campaigns to show how O-Cedar’s cleaning tools make home feel like, well, home. The imagery and messaging both showcased the process of cleaning and the enjoyment of living in a refreshed space.

Clean Like a Pro

Amazon store pages are one of the best opportunities to educate customers about your company’s values and products. Rule29 partnered with O-Cedar to update their ProMist® MAX Microfiber Mop brand page to highlight the benefits of this leading product. Now, consumers are able to read the quick clean features, see the mop in action, and review related products, all in one place.

Clean Better with ProMist® MAX

Through CG and 3D rendering, Rule29 displayed the mechanics of the ProMist® MAX in an engaging motion graphics video. The video inspired a team of product sales reps to jumpstart a national campaign that made the ProMist® MAX the number-one selling microfiber spray mop on the market.
A video about O-Cedar ProMist Microfiber Spray Mop
O-Cedar ProMist Microfiber Spray Mop

Take the Stress Out of the Mess

Strategically created landing pages strengthen brands, increase SEO, and drive consumers to purchase. In O-Cedar’s case, Rule29 refreshed some of the most frequently visited landing pages to align with the recently updated brand. With custom photos, engaging content, and clear calls to action, these pages communicate O-Cedar’s brand promise, building customer loyalty, and expediting the path to purchase.