case studies >Northwestern Memorial Foundation

Northwestern Memorial Foundation

Northwestern Memorial Foundation stands at the forefront of advancing healthcare and medical research, serving as the philanthropic arm of Northwestern Medicine. Committed to supporting groundbreaking initiatives, the foundation plays a vital role in enhancing patient care, fostering medical innovation, and contributing to the overall well-being of communities.

Industry

Healthcare

Capabilities

BrandingStrategyWebsitesDigital and SocialVideo and MotionEnvironmentsPrint

Services Provided

  • Messaging Strategy

  • Campaign Strategy

  • Campaign Logo

  • B2C Website Design

  • Landing Pages

  • Posters

  • Custom Illustrations

  • Event Merchandise

  • Pop-up Banners

Project Overview

Challenges

  • Rule29 addressed diverse challenges for Northwestern Memorial Foundation's outreach and impact

  • Crafted compelling messaging and devised a comprehensive campaign strategy

  • Developed a user-centric B2C website and created engaging blogs, landing pages, and event merchandise

Solutions

  • Rule29 addressed Northwestern Memorial Foundation's challenges with a multifaceted approach

  • Crafted a compelling messaging strategy for effective mission communication

  • Implemented a comprehensive campaign strategy to engage donors and foster community involvement

Results

  • Rule29's strategic interventions for Northwestern Memorial Foundation delivered impactful results in the healthcare philanthropy sector

  • Refined messaging strategy increased donor engagement and community support

  • User-centric B2C website design, alongside engaging blogs and landing pages, expanded the foundation's reach and influence

Together We Are Better

Northwestern partnered with Cadence Health to continue to provide innovative and top-of-the-line healthcare practices. In order to signify this unity, we created this giving campaign theme to emphasize unity of these two medical communities. 

Making Donations Easy

The website not only expands the foundation's reach and influence with engaging blogs and landing pages but also streamlines the donation process, making contributions accessible and impactful. It stands as a testament to Rule29's commitment to creating a dynamic and effective online platform that plays a pivotal role in advancing Northwestern Memorial Foundation's impact.

A Community of Giving

It was important for this new partnership to be well-received by the internal audience of Northwestern Medicine and so we developed a variety of materials that reinforced the great opportunity of growth.