Hover Camp

Hover Camp is a family-oriented travel outpost located within Swan Valley, Idaho. Nestled next to the picturesque South Fork of the Snake River, it invites adventure-seekers, nature enthusiasts, and road warriors of all kinds to embark on an exploration of the captivating wonders.

Services Provided

  • Brand Audit

  • Messaging Strategy

  • User Experience

  • Copywriting and Editing

  • Campaign Strategy

  • Brand Story

  • Messaging Strategy

  • Name Development

  • Logo Design

  • Brand Identity

  • Brand Guidelines

  • Iconography

  • B2C Website Design

  • Social and Digital Strategy

  • Social Media Marketing

  • Social Media Management

  • Google Slide Presentations 

Project Overview


  • Hover Camp needed a comprehensive brand overhaul to communicate core values and unique offerings effectively

  • Initial challenges included being undiscovered and struggling with an outdated brand that failed to captivate the target audience

  • Rule29 took on the challenge of rebranding and renaming the company, aiming to redefine its identity from the ground up


  • Hover Camp sets out to redefine its identity with a bold new name and fresh vision

  • Meticulous rebranding strategy focuses on aligning the company’s essence with evolving audience needs

  • Aims to create emotional connection with guests through captivating narrative and refined messaging


  • Rule29 undertook the challenge of rebranding and renaming Hover Camp to redefine its identity

  • Meticulous research and strategic analysis addressed key challenges of differentiation, poor visibility, and ineffective communication

  • Transformative results include a reimagined identity, captivating visuals, emotional connection with guests, elevated brand positioning, and a commitment to unparalleled hospitality experience

Redefining the Camp Experience

With a bold new name and fresh vision, Hover Camp set out to redefine its identity, develop a fresh, new logo, and update the overall brand essence. This multifaceted undertaking involved not only the rebrand but applying it to all of the fun Hover Camp merch.

A Distinctive New Logo

In a pivotal step toward redefining Hover Camp's identity, Rule29 designed a brand new logo that serves as the visual centerpiece of the revitalized brand. Meticulously crafted with creativity and strategic intent, the logo encapsulates the essence of Hover Camp's core values and unique offerings. Symbolizing the evolution of the brand, the distinctive logo not only breathes fresh life into Hover Camp's visual identity but also communicates a sense of authenticity and modernity. 

Through thoughtful design elements, color choices, and symbolism, the logo becomes an emblem that resonates with the target audience, embodying the spirit of adventure, hospitality, and the extraordinary experiences that define Hover Camp.

Logo Before

Logo After

Explore the New Website

A brand-new website serves as an immersive gateway to the wonders of Hover Camp. Seamlessly blending stunning visuals, compelling content, and intuitive user experience, the website showcases the essence of Hover Camp’s redefined identity and purpose. From the moment visitors land on the homepage, they are transported into a world of authentic adventure and serene beauty. 

Elevating Every Touchpoint

After the brand was established, we dived in to make sure that every touch point was meticulously crafted to align with Hover Camp’s newfound identity and brand essence. From the enhanced camp map, to the revitalized email templates, to the social templates, we ensured that each interaction resonated with campers and potential guests, fostering a genuine sense of connection and anticipation.

Crafting Visual Stories

Rule29 further enriched Hover Camp's narrative by producing high-quality videos and stunning photography. These visual elements go beyond mere representation, capturing the very essence and beauty of the camp. Each frame serves as a compelling visual narrative, skillfully weaving together moments of adventure and connection. The videos transport viewers into the heart of Hover Camp, allowing them to experience its unique offerings and inviting an emotional connection.
A video about Hover Camp Property Flyover
Hover Camp Property Flyover


Featured winner in the 14th Edition of LogoLounge. LogoLounge is a research and networking tool for graphic designers who create corporate identities, or logos.

Silver winner of the 2023 Muse Design Awards, an international design competition dedicated to recognizing excellent and original design work from across the globe.