Great Wolf Lodge

An amazing family getaway doesn’t happen without the wonderful Great Wolf Lodge employees making your vacation a splashy adventure. Rule29 works closely with the HR and Marketing departments to develop collateral that keeps the team in tip-top shape, while having a bit of fun.

Services Provided

  • Iconography

  • Custom Illustrations

  • PowerPoint Presentations

  • Brochures and Sales Collateral

  • Posters

  • Animation and Motion Graphics

Project Overview


  • Great Wolf Lodge has frequent hiring and training needs across multiple departments

  • Created engaging training materials to lead younger trainees to success at GWL

  • Developed easily updatable materials for consistent brand look and efficient sharing among teams


  • Crafted PowerPoint templates tailored to each department's distinct looks and color palettes

  • Uniform appearance ensured across training materials while allowing customization for specific sessions

  • Presentation decks feature movable elements, section dividers, and adaptable backgrounds for immersive training experiences


  • Implementation of new PowerPoint templates led to remarkable improvement in training effectiveness at Great Wolf Lodge

  • Consistent yet customizable design streamlined onboarding process, providing cohesive visual identity across departments

  • Accessibility and ease of updating materials significantly reduced time spent on training content management

Ready to Train

The Great Wolf Lodge has many departments that hire people often which means they are always training. We needed to create engaging materials that captured the younger trainees to lead them to success at the Great Wolf Lodge. With training materials changing often, GWL needed materials they can easily update and share amongst teams, keeping a consistent brand look.


Custom PowerPoint layouts created


Icons created for five different Great Wolf Lodge departments

Rule29 has been a great partner as we continue to develop our training materials and courses while maintaining the Great Wolf Lodge brand.

They are committed to thinking through each aspect of our brand and developing materials that keep our new hires excited to dive into working with us. Rule29 truly feels like an extension of our team and is wonderful to work with.

Heather Dunn

Corporate Director of F&B Training & Development, Great Wolf Resorts

Empowering Training Excellence

When materials are always changing and many folks need to have access to the materials, templates are a great option. We created a PowerPoint template look and color palette per department that offered a consistent look but flexibility for the GWL team to use and create something that felt custom for the specific training. With movable elements, section dividers, and backgrounds, these presentation decks are sure to engage the new team members.

Icons and Illustrations

Our team took the artistic route, custom illustrating each icon with a dash of charm and a sprinkle of personality. From endearing depictions of daily tasks to adorable representations of milestones, these icons not only serve a functional purpose but also inject a sense of playfulness into the learning journey.

The extensive icon library provided flexibility for customized training sessions to complement the PowerPoint templates and other training materials.

An Animated Celebration

When they’re not training, they’re celebrating! When Great Wolf Lodge turned 25, Rule29 designed and animated GIFs to get the party started. These were shared to invite guests to join the party at one of their resorts via social media and HTML emails.