Good Tidings Foundation

The Good Tidings Foundation has completed over 200 projects by creating opportunities for kids to dream and explore their talents athletically, artistically, and academically. With the help of Rule29, Good Tidings is now able to serve communities like never before.

Services Provided

  • Market Research

  • Copywriting and Editing

  • Campaign Strategy

  • Logo Design

  • Brand Identity

  • Identity Management

  • Brand Guidelines

  • B2C Website Design

  • Landing Pages

  • Social and Digital Strategy

  • Social Media Marketing

  • HTML Emails

  • Brochures and Sales Collateral

  • Annual Reports

  • Direct Mail and Invitations

  • Posters

  • Print Production Management

  • Special Edition and Anniversary Books

  • Event Marketing 

Project Overview


  • Increased community engagement, elevated brand recognition, and enhanced online presence observed by the foundation

  • Effective communication of the foundation's mission through impactful materials such as brochures, HTML emails, and special edition books

  • Revitalized and cohesive brand presence for the Good Tidings Foundation, reaffirming its role as a community-driven organization making a meaningful impact


  • Implementation of a strategic approach by Rule29 to address challenges faced by the Good Tidings Foundation

  • Development of a comprehensive campaign strategy, including logo design, brand identity, and management

  • Extending impact to B2C website design, social and digital strategies, and creation of engaging materials such as brochures and HTML emails


  • Enhanced community engagement

  • Achieved heightened brand recognition through impactful print and digital collateral

  • Successfully executed solutions led to a revitalized and cohesive brand presence

  • Solidified the Good Tidings Foundation's position through messaging strategy as a community-driven organization with a meaningful impact

For the next 25 years...

The Good Tidings logo was created in honor of the foundation’s 25th anniversary. The versatile mark is able to transition from containing a “25” to a stylized “GT” for years to come. 

Dreams start in gyms just like this.

Truly honored to be here, celebrating this beautiful new facility and court today. Big shout out to Good Tidings and our sponsors who did all the groundwork, with commitment and time, to make this possible. Think big, dream big, have confidence in yourself, and enjoy the pursuit of learning. That’s what this place is all about!

Steph Curry

6-time NBA All-Star, 3-time NBA Champion, Good Tidings Foundation Ambassador

Jason Mraz Anniversary Concert Poster

Good Tidings posted several reminders and potential opportunities to enjoy a concert by Jason Mraz that was held for donors as a celebration of their 25th year. Rule29 designed posters and save-the-date invitations to inspire engagement and encourage excitement for the large event.

The website launch provided a transformative online experience.

An experience that effectively emphasizing their dedication to wonder and creating a powerful platform for expressing their mission. The website serves as a dynamic platform that not only showcases the foundation's mission but also provides an immersive experience for visitors, effectively conveying their commitment to creating lasting moments of joy and inspiration for the youth they serve.

We strategically placed a spotlight on their unwavering dedication to instilling wonder and positively impacting the lives of children in Northern California and beyond.

For larger-donors, we have created a coffee table book for the Good Tidings Foundation as a leave behind piece.

In honor of their 25th anniversary, Good Tidings launched a $25 for 25 campaign.

This year-long campaign encouraged donations from younger donors through a variety of digital ads, HTML emails, and social media posts. We worked with the Good Tidings team to develop reminder emails to those who signed up for giveaway items to encourage donations even after the anniversary. 

For many years, I was in awe of the design and creativity of Rule29.

Then I finally called [them] to help us with our brand, web presence, and help celebrate our 25th Anniversary . . . It was the best call I ever made. Rule29 listens to their clients and then makes the entire process fun. They create innovative yet timeless designs. I encourage you to make that call now!

Larry Harper

Founder, Good Tidings Foundation