Established in 1965, Battery Tender® by Deltran has emerged as a trusted source for discerning car enthusiasts, power-sport experts, and dedicated drivers seeking top-notch quality in batteries and high-performance accessories.

Services Provided

  • Messaging Strategy

  • Brand Guidelines

  • B2C Website Design

  • SEO Strategy

  • Social and Digital Strategy

  • Social Media Marketing

  • Social Media Management

  • Digital Platforms

  • Content Creation

  • HTML Emails

  • PowerPoint Presentations

  • Brochures and Sales Collateral

  • Photography

  • Live Action Video

  • Animation and Motion Graphics

  • Script Development and Voice Over

  • Print Advertising

  • Digital Advertising

  • Product Packaging

Project Overview


  • Rule29 utilized our expertise to enhance Deltran's audience engagement and online presence

  • Crafted a robust social media strategy incorporating impactful video production, captivating packaging designs, and targeted digital advertising campaigns

  • Aimed to build lasting connections across diverse digital platforms, including Amazon, and through engaging HTML campaigns


  • Implemented a comprehensive solution by creating and refining Battery Tender® by Deltran's brand guide

  • Brand guide served as a foundational document encompassing updates to the brand's voice, color palette, imagery, and graphic applications

  • Intention was to establish a cohesive and recognizable brand identity for consistent application across B2B and B2C communications


  • Collaboration between Deltran and Rule29 led to significant improvements in Battery Tender® by Deltran's online presence and audience engagement

  • Transformation enhanced brand's visual appeal, resulting in strengthened brand identity and improved audience engagement

  • Increased visibility on e-commerce platforms like Amazon positively impacted sales and reputation, expanding reach to new and diverse audiences

Start With Trust

With a rich history spanning decades, Battery Tender® has consistently delivered reliability and excellence to a diverse community of automotive and power-sport enthusiasts. Whether it's catering to the needs of passionate car aficionados or providing essential power solutions for drivers prioritizing quality, Battery Tender® by Deltran stands as a longstanding and reputable provider in the realm of high-performance automotive accessories.

Brand Book

Battery Tender® is sold by various third-parties and so it is important the brand’s integrity is upheld for a consistent and reliable brand experience. Rule29 created a comprehensive brand guide that defines all elements of the Battery Tender® brand from the story and voice to logo-use and photography.

Rule29 has been a huge asset to our company! They are incredibly responsive, agile, and easy to work with. We are continually impressed with their level of work.

Evin P. Dyon

Managing Partner, Director of Advertising and Marketing, Deltran, Battery Tender

Prime Marketing

To highlight product features succinctly, we designed the Battery Tender® Amazon A+ pages. Utilizing a mixture of product and lifestyle imagery, users can quickly understand best-use applications for each battery type and product.

Strengthened brand identity, enhanced audience engagement, and increased visibility on e-commerce platforms like Amazon led to tangible results.

Consistency is Key

Rule29 created a style and calendar for the Deltran team to connect with the ideal Battery Tender® consumer.


Increased conversions


Assets created


Increased site visitors

Monthly HTMLs

Rule29 has worked with the Deltran team on establishing a consistent HTML messaging calendar to engage with their B2B and B2C customers as through research, it was found more communication from the brand was desired. 

Battery Tender Video

To launch new Battery Tender® products, Rule29 created a variety of video assets that can be used on a variety of platforms such as TV advertising, social media, and Amazon Marketplace.
A video about Deltran Jump Starter
Deltran Jump Starter

Launching a New Brand

Hyperion® is a new brand focusing on accessories and safety products for your vehicle. We have worked on establishing a cohesive brand look and feel through digital pieces such as digital ads, HTML emails, and social media. 

Packaging Extension

To launch the new products, Rule29 created a sleek and product-focused packaging design that can be extended throughout later products in the line.