Case Studies

Make-A-Wish creates life-changing wishes for children with critical illnesses. Headquartered in Phoenix, Arizona, they serve children in every U.S. community. They also work in over 50 countries worldwide, granting more than 520,000 wishes to date!

Our partnership with Team Red White and Blue (Team RWB) began at its inception, and we've been instrumental in transforming it into a powerful and cohesive brand for American veterans. Starting with strategic positioning, storytelling, and logo creation, we successfully shaped the complete brand.

Collaboration is a pillar of Rule29’s approach, and our work with McDonald’s creative team is a perfect example. We led the development of a variety of projects for McDonald’s B2B and B2C communications.

As Rule29’s parent company, O’Neil Printing has continued evolving far beyond traditional printing into a connected platform for brand, communication, technology, production, and fulfillment. Guided by the belief that great communication creates stronger relationships, the organization is building a scalable ecosystem centered around Messaging That Matters™ across every touchpoint.

The Internet Society envisions the Internet as a realm of potential and opportunity – a space for collaboration, innovation, and building a better world. It's where we come together, share aspirations, and fortify connections. This global nonprofit is dedicated to preserving the Internet as a force for good: open, globally connected, secure, and trustworthy.

An amazing family getaway doesn’t happen without the wonderful Great Wolf Lodge employees making your vacation a splashy adventure. Rule29 works closely with the HR and Marketing departments to develop collateral that keeps the team in tip-top shape, while having a bit of fun.

UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfill their potential from early childhood through adolescence. They never give up, no matter the global state.

VelocityEHS are trailblazing a path towards creating better EHS and ESG solutions for the modern workplace. They approached the Rule29 team looking to cement their identity with a new brand guide, updated set of icons, and a website that can keep up with their big ideas and contributions to the workforce.

Rule29 worked with the Kalamazoo College team to reimagine their critical admissions materials and touchpoints. From messaging development to print and digital creative, we helped reposition K as a sought after institution and a great investment for students’ futures.

Hover Camp is a family-oriented travel outpost located within Swan Valley, Idaho. Nestled next to the picturesque South Fork of the Snake River, it invites adventure-seekers, nature enthusiasts, and road warriors of all kinds to embark on an exploration of the captivating wonders.

Blackberry Market gave us the opportunity to help craft the brand experience from the ground up and as they continue to grow. People buy with their eyes, and we wanted everything about the Blackberry Market experience to be thoughtfully and deliciously presented. We also wanted the brand to feel established right from the beginning.

Ardeo empowers higher education with Student Loan Insurance and Loan Repayment Assistance Programs. Rule29 conducted research and messaging for the launch, ensuring a strategic website rollout to reach their target personas and maximize the impact of their offerings.