Brand Boxes

More than packaging. A brand experience.

These are not just boxes. They are moments. Every delivery is a chance to shape how someone feels about your brand. To slow them down. To surprise them. To remind them why you matter. At Rule29, we design and produce custom brand boxes that turn simple shipments into memorable brand experiences. This is where strategy meets craft and storytelling.

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Simply Bourbon book alongside flask with R29 logo and bourbon glass with the Simply Bourbon logo

Designed to be opened. Built to be remembered.

Our approach goes beyond off-the-shelf packaging. We start with your audience and your goals, then layer in brand strategy, creative design, and hands-on production expertise. Every decision is intentional, from structure and materials to messaging and visual detail. The result is a brand box that creates anticipation the moment it arrives and connection the moment it is opened.

From influencer kits and product launches to onboarding moments and limited-edition promotions, brand boxes give your story a physical presence people can feel and share.

Close up of the promo box lid featuring a Simply Bourbon wood medallion

Collaborative Packaging That Brings Story to Life

For Paperspecs Live 2025, we created a one-of-a-kind brand box built around the special-edition Bourbon Book, a collaboration between O’Neil Printing, Printing Solutions, and Rule29. Every element was designed to reflect craftsmanship, partnership, and attention to detail. The result was a tactile experience where strategy, design, and production came together seamlessly.

Opened promo box revealing O'Neil and Rule29 logos on the inside lid and the Simply bourbon book, bourbon glass, and R29 flask inside
Close up of the R29 flask and Simply Bourbon engraved glass

Influencer Kits Built for Speed and Social Impact

When Juus needed to launch fast, O'Neil Printing delivered a complete influencer kit designed for immediacy and shareability. Custom charm necklaces, silk scarves, and bold packaging were produced and adjusted in real time to match the pace of social media. Influencers received everything they needed, exactly when they needed it, ready to create content that felt authentic and on brand.

Signature Packaging That Turns Buzz into Brand Equity

When a well known restaurant brand's chocolate cake went viral, we helped turn attention into a repeatable brand moment. Our packaging design made every unboxing feel intentional, sturdy, and recognizable across locations. Working closely with the O’Neil Companies, we ensured every slice delivered a consistent, shareable experience that reinforced the brand.

Print-driven Moments That Invite Connection

Not every brand box is about promotion. Some are about pause. Our Holiday Card experience invited recipients to reflect, write, and share gratitude and hope. Each response became part of a Collective Gallery of Gratitude and Hope, transforming a simple printed piece into a shared experience.

Each brand box we create is designed to be felt, shared, and remembered long after it is opened.

Ready to create an experience worth unboxing?

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